Monday, September 29, 2008

"Catch them Young!" - develop future philanthropists

You might have heard of the catch phrase 'catch them young' that marketing gurus use especially for consumer products. How about applying the same to the charity and good values. When i was in school in late 80s, I remember that a major disaster happened in India. In those days, natural disasters in India where almost like once a decade. Our School decided to participate in helping and decided that they should engage children will social phenomena and activities. Those days Re. 1 and so was a big amount. Everyone in school was given these pre-printed receipts by school of Rs. 1, 2, 5, 10 and in school assembly students were asked to go around their neighbourhood and raise funds using these. There was also an exciting part put in it saying that for each class, top 3 fund raisers will be recognised. I can see how this exercise benefited me. To name a few things:
- engaged me with society early on
- taught me the principles of generosity and giving
- helped me open up and be able to talk to complete strangers (people don't bite if you say hello to them)
- there is competition in everything
- hard work and sincerity
- Trust begins by myself putting trust in others, first (school trusted us that we will not pocket the money and that unconsciously forced us not to steal)
- even small amounts help those in dire need
- marketing and sales
- life has things beyond education, games, sports and co-curricular activities
- importance of giving and encouraging others to give
- charity begins at home (I remember selling 1st of my tickets to my parents and next few ones to my next door neighbours who actually family since we shared food on daily basis and practically lived in each others' homes)

With so many natural and man-made disasters happening in India every year now, one can very well use this idea. If this concept is introduced in schools across India, we can help develop future philanthropists. Catch them Young!

1 comment:

Maxy said...

Impressive concept..catching them young is definitely the right way to go and according to me a necessity too cause in today s world the amount of exposure in various areas tends to corrupt minds very easily and deeply..for example the attitude of CHALTA HAI..Yeah india hai..I feel this is one of the most discouraging factors for any positive change to come action against such a ideology only in movies or only in just one act and then forgetting will not serve us much good until and unless it is made compulsory to indulge in productive thoughts as well as activities on a regular basis by every person irrespective of caste,creed,sex,age etc.